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Critical business hurdles that producers must cover to successfully build their brand in the USA.
Angela Slade, Regional Director, Wine Australia led a panel discussion of representatives from all channels in the USA providing insight into the critical business hurdles that producers must overcome to successfully build their brand in the tiered US system. The panel included Josh Wesson, Sommelier, Author and Best Cellars Founder; Elin McCoy, Wine Columnist, Bloomberg; Mark Esterman, Wine and Spirits Buyer, Meijer and Richard Betts, Master Sommelier and Forbes.com, and explored the critical success factors in developing a successful brand and category presence in the respective channels in the USA.
Host: Angela Slade
